Brand Your Business With a Book

In this presentation, multiple book author Jodi Brandstetter will explore the powerful strategy of using a book to brand your business. A book can be a game-changer for establishing credibility, showcasing expertise, and elevating your brand's visibility. 

We will discuss how writing a book can position you as an authority in your industry and differentiate your business from competitors. From understanding the benefits of authorship to identifying your target audience and crafting a compelling message, Jodi will guide you through the process of leveraging a book to build your brand.

Join us to discover how a well-crafted book can open doors to new opportunities, attract a loyal customer base, and solidify your business's position as a thought leader.

Technology: Silver Bullet or Death Spiral?

In this thought-provoking talk, IT expert and leader Tracy Ruberg will delve into the complex relationship between technology and businesses, asking the critical question: Is technology a silver bullet or a potential death spiral? While technology has undeniably revolutionized the way we work and opened new opportunities, it also presents challenges and risks that need careful consideration.

During this session, we will explore the potential benefits and drawbacks of technology adoption for businesses. We will discuss how technology can streamline operations, enhance productivity, and improve customer experiences. However, we will also address the potential pitfalls such as over-reliance on technology, data security concerns, and the impact on human connection and customer relationships.

Through insightful discussions and real-life examples, we will help attendees navigate the evolving technology landscape. By the end of the talk, participants will gain a deeper understanding of how to strike the right balance between leveraging technology's advantages while avoiding the potential perils

Join us to explore whether technology is a silver bullet that can propel your business forward or a potential death spiral that requires careful navigation and strategic decision-making.

The Practice of Organizational Leadership

You lead people; you manage things.

Running an organization requires both leading and managing. Truly successful organizations are headed by people who practice both arts in conjunction. Indeed, it is the overlap of the two where the magic happens.

Andy draws on a variety of organizational leadership challenges, from Boy Scout troops to nuclear submarines to manufacturing companies. There are common threads whether you work in military, a non-profit, or very much for-profit company:

• It is always the people that keep an organization running and bringing delight to its customers and that help you thrive.
• Organizations must be managed through a system and set of processes that bring predictability, consistency, and sustainability.
• Perfection is unattainable so run your organization like a practice, learning and growing every day.
• There is no single, one-right-way to do something.

While there is no single right way to lead people, there are certainly good practices and skills in working with a team. Come learn valuable insights that will help your approach to leading an organization told through enjoyable and relatable stories.

Top Legal Mistakes Small Business Owners Make

This talk is designed to help business owners get a better handle on the sometimes complex legal landscape companies face today allowing them to be better educated and perhaps avoid common pitfalls.

Attendees will gain valuable insights into the legal aspects of running a business. We will share some of the top legal mistakes we have seen small business owners make and provide our perspective on ways they might have been prevented and addressed. By the end of our session, attendees will be better equipped to make informed decisions to help them protect their businesses from legal difficulties.

Note: this session will not be recorded.

Maximizing Your Video Content

Digital marketers work harder to gain attention from users who are distracted and overloaded with content. Video marketing is a great way to stand out in the crowd, but it's not enough to just make one video—you need to make a library of content that is engaging, creative, informative, entertaining, and generates leads.

This is HARD to do!

Jesy, through her work At RESLV, understands the relationship between our video content and all the other creative assets. Participants will come away knowing that they can turn one piece of captured video content into multiple pieces of content that can complete their content calendar and support the buyer journey, keeping both sales and marketing teams happy.

The Most Important KPIs to Effectively Track Revenue Generation

Tracking key performance indicators (KPIs) is essential for measuring the success and growth of any business, particularly in terms of revenue generation. This talk will delve into the most important KPIs that small- and medium-sized businesses should focus on to assess their financial performance and drive revenue growth.

We'll explore metrics such as customer acquisition cost, customer lifetime value, conversion rates, and average transaction value, providing attendees with a comprehensive understanding of each metric's significance and how to measure them effectively. Additionally, the talk will highlight tools and techniques for tracking and analyzing these KPIs, enabling small business owners to make data-driven decisions and optimize their revenue generation strategies.

Crafting a Marketing Story That Resonates

A compelling marketing story has the power to captivate customers, build brand loyalty, and drive business success. In this sessions, we'll talk about how to craft a marketing story that resonates with your target audience.

We'll cover the fundamental elements of storytelling, including identifying a brand's unique value proposition, understanding the target audience's needs and desires, and creating a narrative that emotionally connects with customers. Practical, real-life examples will illustrate effective storytelling techniques across various marketing channels including websites, social media, and even in-person.

Participants will leave with actionable insights to develop and communicate a compelling marketing story that differentiates their business and leaves a lasting impact on their customers.

Gamifying Culture - Making an Impact Today and Beyond

This thought-provoking business talk, given by Melanie Booher, president of PEOPLEfirst and creator of the "Cards for Culture" game, explores the concept of gamifying culture and its potential to transform organizations and drive employee engagement.

Attendees will discover how incorporating game elements and principles into the workplace can foster collaboration, motivate employees, and enhance overall organizational culture. The session will also touch on the psychology behind gamification, exploring concepts such as intrinsic motivation, rewards, and goal setting and how those can be used to drive adoption.

By attending this talk, business professionals will gain valuable insights into ways they can meaningfully impact the culture in their organization in a lasting and positive way, leading to improved productivity and long-term success.

Unlocking the Power of Lean Six Sigma In Your Business

Join Tasos Georgopoulos, a seasoned Lean Six Sigma Master Black Belt, as he leverages his decades of experience as a trainer and practitioner to demonstrate the transformative potential of process improvement. By implementing Lean Six Sigma concepts, businesses can effectively eliminate operational waste, mitigate unforeseen challenges, and enhance the speed at which value is created within their organizations.

Lean Six Sigma is a versatile and robust methodology applicable to various sectors, ranging from manufacturing and customer service to IT. With its help, businesses can achieve numerous benefits, including:

• cost reduction
• enhanced quality
• improved customer satisfaction
• increased productivity
• heightened employee morale
• greater innovation, and
• strengthened competitive advantage

In just about an hour, you will gain a comprehensive understanding of Lean Six Sigma and its profound implications for driving advancements within your business.

All sessions start at 8:00 a.m. (doors open at 7:30) and last around an hour but the speakers remain afterwards for informal discussion and networking.